Vegas Hockey Is Better Than LA Hockey

If you don’t know, the LA Kings & Colorado Avalanche have an annual preseason hockey game in Las Vegas.  I ALWAYS go and this year had the honor of designing the event logo.  You have to try and go to this if you’ve never been.  It’s definitely an experience.   Here’s my take on the Frozen Fury logo.

Frozen Fury 14 Primary Logo

If you happen to be in Vegas in the next couple months, make sure you go by the MGM (or surronding hotels) and look for my Key Art…

Frozen Fury 14 Key Art

And finally, some Kings fan got my logo tattooed on himself…

Frozen Fury 14 Tattoo

Hockey Fest Is Coming

Here’s a new take on an old logo…

LA Kings Hockey Fest '11 Logo

What Really Makes A Lead Image

One of my many duties at the LA Kings is to keep the site fresh.  A huge trick is to constantly change the lead images.  Usually this is a fairly simple task where you just search for a picture, size it and throw one up.  With some down time though it allows me to be more creative.  The other day I was playing around with some effect and used it on one of my leads.  The result… my favorite lead image I have done to date.  Check it below…

Dynamic Lead - Drew Doughty Vintage

LAKings.com Overhaul

From day 1 at the LA Kings I had one thing in mind.  This site needs to be graphically overhauled.  flash forward to less than a year later, and that has happened.  All the background images, header images, logos, among other things that appear on the LAKings.com website have taken a drastic 180° change.  See the site right now below…

LAKings.com Present Day (Click to go to LAKings.com)

Now more than ever the LA Kings website is on top of its game.  It includes abundant social media integration, interactive widgets and plentiful ad-space without getting in the way of the content.  Compare it to the incarnation of the site below…

LAKings.com 1 year ago